Our Vision

We are all given a unique voice. 
And how we learn to use it, often, is more important than what we say or sing.

To be able to utilise it well - from being able to command a presence when speaking in public to learning the beauty and joys of manoeuvring your voice around the notes and tunes of tunes and music – allows us to deliver what we want more effectively.
Have you ever felt your voice weakening or found you easily run out of breath on a daily basis?
Have you ever wanted a commanding voice that captures the attention of your public audience so that your message is delivered more powerfully?
Have you ever wished you could hit that high note powerfully?

 Whether you are a kid or teenager looking to discover your singing voice, someone wishing to develop a specific singing style from Classical Bel Canto singing to pop singing, or a corporate speaker seeking to speak more powerfully and at ease, we aim to understand your needs and dreams, and unleash your voice to your full potential.

About Jeffrey

Our founder, Jeffrey Choi, has been singing on stage at an early age. 

He studied and graduated with a Master Degree in Music at The Hong Kong Academy for Performing Arts - Music School. He was trained under the three Vocal Studies department head Dr. Derek Anthony, Mr. Michael Rippons, and Ms Nancy Yuen. .In 2003-2009, Jeffrey moved to the US and studied singing from Mr. Seth Riggs, who also coached renowned singers such as Michael Jackson, Stevie Wonder, Prince, Madonna, and Barbara Streisand. When he returned to HK, Jeffrey joined the Opera Hong Kong and has sung in over 10 opera productions including Gounod’s Roméo et Juliette, Puccini’s Tosca, Mozart’s Cosi Fan Tutte, Lehár’s The Land of Smiles.

He has been invited to sing in the MasterClass in Mozarteum University, Austria, and trained by world renowned tenor Professor Mario Diaz in both 2016 and 2018.  Aside from his longstanding interest in classical singing, Jeffrey was once also active in the pop music industry. In 2001, after winning multiple awards in singing competitions, he signed a contract with Universal Music Hong Kong as a singer and released multiple songs that were broadcasted publicly. 

Jeffrey is also a certified Speech Level Singing vocal coach.